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San Francisco Design Week identity uses huge monolithic letterforms

Jonathan Fox architecture Art Character design graphic new quality SFDW simplicity style v1 v1approved volume one

We've fallen in love with the 2015 campaign identity for San Francisco Design Week, created by local agency Character. The campaign, called Look Closer, uses huge reflective sculptural letters to show that “design is all around us, shaping our world and all of its structures. Sometimes we just need a peek behind the scenes to really appreciate and understand it."

We couldn't agree more. V1 approved!

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